AI Sucks Until It Doesn’t
Your content shouldn’t make you want to stab yourself in the eye with a fork
Let’s Talk About AI Content Creation
Every time you use AI, you get the same thing: “Professional” content that sounds like a robot in a suit giving a TED talk about synergy.
And there you are, manually injecting personality back into every piece of content like some kind of creativity paramedic.
This makes it feel like you’re stuck between two words. You either learn how to get really good at content creation without burning out or you let AI create content that sounds nothing like you but at least it never gets tired.
Neither choice is great, but that’s because those choices aren’t trying to build a world. They just want to build a business.
However, when you sit down and think about how the great brands build their worlds, you begin to notice that if you had to break them down, you could pinpoint certain elements that make those worlds unique.
You know those elements with your world and that’s why when you create a piece of content that you didn’t have to think about it, it comes out naturally and it usually performs well.
But how often can you do that?
AI can’t get into your brain but what if it knew those elements that make up the core of your world? Then it could start to create content that fit right into your world and more importantly sounded like you.
It can think about your world along the same lines as you.
Is that possible?
You Need a World-Building Bible
When you create content with AI it should feel like having a conversation with a friend. Or better yet, it should feel like having a conversation with yourself.
But this version of yourself doesn’t have mindset issues. Life doesn’t interfere with how it thinks. All it sees is your world with absolute clarity.
Here, let me show you what I mean.
The prompt: Write a 500-character social media post about copywriting.
Usual AI Output
Great copywriting isn’t about fancy words—it’s about speaking directly to your reader’s heart.
The secret sauce? Write like you talk. Keep it punchy. Personal. Powerful.
Remember: Your reader is scanning this on their phone, probably while multitasking. Make every word fight for its place.
Key tips:
- Hook them in 3 seconds
- Solve a real problem
- End with a clear call to action
What are you waiting for? Start writing!
World-Building Bible Output
Listen up.
Most of your copywriting sucks because you’re trying to sound like a “professional brand” instead of a human being.
Stop writing for some imaginary corporate overlord and start writing like you talk after your second cup of coffee.
You know – when you actually have something real to say and the energy to say it without the corporate filter.
That’s when the magic happens. That’s when people actually give a damn about what you’re saying.
Want the secret to good copy?
Write like you’re in a noisy bar trying to make your friend understand why something matters. No jargon. No BS.
Just truth with a pulse.
This is a simplified version. The magic happens when you want to get output specific to your world but you can see from the two outputs above how AI with your World-Building Bible attached feels different.
Oh, and it’s important to note that the World-Building output above is using my voice which can be a little harsh. I’m sure yours is much nicer.
But We Need to Go Much Further
If pushing out some cool social media posts was the only purpose of all of this then I wouldn’t have put you on this journey.
Think about all of the things that you need to put together to have an effective world.
- An active distribution channel. This is social media. The more you can be on the better things are. But this means without burning out.
- A passive distribution channel. This is usually blogging. But now you’re starting to see the problem. Social media AND blogging? Woof.
- A nurture distribution channel. Email. Great, another place that requires your time and energy.
- An offer. So everything above PLUS an offer or multiple offers. But that offer isn’t just an offer. It’s also a sales page and email sequence that can sell it properly.
We’ll just stop there because that already feels like a lot. If you’re just sitting here reading it then it might seem doable but then you have to think about your life.
All of the things that you have to do outside of the tasks above. And what about the things going on in your head?
That’s what holds most people back.
But we’ve already forgotten the most important thing.
You want to do the thing that you love. None of those things above are the thing that you love. All of those things are simply ways to tell people about the thing that you love.
So to recap you have to:
- Do the things above
- Try to live your life
- Do the thing that you love
It’s no wonder why so many people struggle.
This is where you could use the help of an AI World Architect.
Ready to Build Your World?
Get immediate access to the AI World Architect and its World-Building Engine Framework.
Please note: This is not an AI model or software. You’ll have to purchase access to that. Within AI World Architect I use Claude.ai but it could be possible to use other models.
