Content Workflow: Layer 1 & 2
Tools to Build a Joy-Based Business
I'm on a journey to make $2,500,000 in the next 12 months...
Every week, I'll share updates and insights into what is happening with this journey.
You'll get a behind-the-scenes look at what it takes to build a 7-figure business as a solo creator.
Get tips, updates, insights, and an occasional bad joke or two every Wednesday.
More Essays
Social Media Is Electricity
Do you need social media for your business to survive? Technically? No. But you don't want to live in the technically world.
The New Content Engine
Your online business is driven by content. But the old ways of building content engines only lead to burn out. Here is how to set yourself up for the future.
The Success Paradox: Why Your ‘Character Flaws’ Might Be Your Superpowers
Think a superiority complex is bad? New research shows it might be exactly what you need. Here's why the most successful people never apologize for being 'too much.'
The Beautiful Prison of Content Creation And How to Break Free
Tired of creating content that disappears? Learn how to build worlds instead of walls, create meaningful impact instead of meaningless impressions, and use AI to scale your truth instead of your noise.
The Enemy Effect: Building Worlds Through Opposition
The Enemy Effect isn't just another branding tactic - it's how you build a movement. Discover why the most powerful force in your brand isn't what you stand for, but what you stand against.
The Medieval Art of World Building
Want to break free from the content hamster wheel? Learn how a 12th-century knight's approach to world building can revolutionize your content strategy and turn AI into your personal medieval bard.
The Death of Business Plans (and the Birth of World Bibles)
The death of business plans isn't a tragedy – it's liberation. Discover how World Bibles are helping entrepreneurs build profitable worlds from their joy instead of beautiful prisons from someone else's blueprint.
The Cerebellum, Marmosets, and Cheese
We spend so much time trying to build a normal business that we often don't see how the weird businesses are the ones that stand out and succeed.
About Snails
How snails surviving in a cutthroat world showed me everything that I needed to know about business.