Let’s be honest. Creating offers that people want to buy (and that you actually want to sell) is harder than most business gurus make it seem. Here are the three main approaches I’ve tried, and what I’ve learned from each.
Option 1: The Traditional Market Research Approach
The classic approach goes something like this:
- Survey your audience about their problems
- Analyze competitors’ offers and pricing
- Create something similar but with your own twist
- Launch with a fancy sales page and countdown timer
What works about this approach:
- It’s structured and methodical
- You get some data to work with
- It’s what most business coaches recommend
The problems:
- The surveys often tell you what people think they want, not what they’ll actually buy
- You end up creating something that feels like everybody else’s stuff
- It often ignores whether you’ll actually enjoy delivering this offer
- The whole process feels like homework rather than creative work
Option 2: The Intuitive Creation Approach
The more creative approach looks like:
- Create something you’re excited about
- Build it based on your expertise and interests
- Tell people why you think it’s awesome
- Hope they agree and buy it
What works about this approach:
- It’s energizing because you’re creating something you love
- Your passion comes through in your marketing
- The offer is typically more unique and interesting
- The creation process feels good
The problems:
- Sometimes what excites you doesn’t solve real problems for others
- You might miss crucial elements that would make it sellable
- The messaging often focuses on features rather than transformation
- It can feel crushing when something you love doesn’t sell
If you don’t have MakerFlow, here’s a prompt that can help with this approach:
I want to create an offer based on my expertise in [TOPIC]. Help me identify:
1. The specific transformation this could create for my audience
2. The core problems it would solve
3. The unique approach I bring compared to alternatives
4. How to structure this offer to deliver maximum value
5. How to communicate the value in a way that resonates
Option 3: The MakerFlow Aligned Creation Approach
The MakerFlow approach combines the best of both worlds:
- Start with your World Bible to ground everything in your authentic approach
- Use the Audience Reference to understand genuine pain points
- Apply the Value Stack Framework to build genuine, layered value
- Create offers that energize both you AND solve real problems
What works about this approach:
- Your offers feel like natural extensions of your brand world
- You’re creating something that aligns with your energy and values
- The value is built in layers that create genuine transformation
- You can prove the value rather than just claiming it
Why it’s better:
- The process itself is enjoyable, not just the outcome
- Your offers stand out because they’re rooted in your unique world
- The conversion feels natural because the value is obvious
- You build a coherent ecosystem where each offer makes sense with the others
The beauty of the MakerFlow approach is that it removes the painful choice between “what I want to create” and “what will actually sell.” When you build from your brand world while addressing real audience needs, you get both.
What You’ll Need:
- Your Audience Reference document
- The Value Stack Framework template
- Your World Bible
Step-by-Step Process:
1. Map Your Audience’s Desired Transformation
- Create a new note using the “Value Stack Framework” template
- In your Flow Architect chat, use this prompt:
Help me develop an offer based on what my audience actually wants, not what I think they should want.
My audience's key pain points are:
[List from Audience Reference]
Their desired outcomes are:
[List from Audience Reference]
Help me identify:
1. The specific transformation they're seeking
2. What they've already tried that hasn't worked
3. The gaps between their current solutions and what they need
4. The unique approach I can bring based on my World Bible
5. The specific problems my offer needs to solve to be compelling
2. Develop Your Value Stack
- Use this follow-up prompt:
Help me develop a value stack for my offer:
1. Core Value Analysis
- What primary transformation will this create?
- What key problems will this solve?
- What major outcomes will this deliver?
- What makes this approach unique?
2. Value Layer Mapping
- What practical benefits will it provide?
- What strategic advantages will it create?
- What unexpected value might emerge?
- How do these layers build on each other?
3. Proof Development
- What evidence can support each layer?
- What results can we show?
- What testimonials would be most powerful?
- How can we demonstrate the value?
Focus on real value that can be proven.
3. Structure Your Offer
- Based on your value stack, design the structure of your offer:
- Core components that deliver the transformation
- Implementation process that ensures results
- Support elements that increase success rate
- Pricing that reflects the true value
4. Create Your Offer Messaging
- Develop language that clearly communicates the value:
- The specific problem it solves
- The unique approach it takes
- The transformation it creates
- The proof that it works
- The clear next steps to get started
5. Test and Refine
- Present your offer concept to a small audience
- Gather feedback on:
- What resonates most strongly
- What questions or objections arise
- What feels unclear or missing
- What they’re most excited about
- Refine your offer based on this feedback
Ready to build offers that sell without selling your soul?
MakerFlow gives you everything you need to create offers that feel like you—while addressing what your audience genuinely needs. No more painful disconnect between your creative process and your business strategy.
If you’re tired of choosing between authentic creation and effective business, MakerFlow is your escape hatch. Because the best offers aren’t the ones that look like everyone else’s. They’re the ones that could only have come from your unique world.
