The Two Marketing Gates for Selling
The Guaranteed Way to Know if Someone Will buy
Before someone buys from you they have to pass through two marketing gates:
- I can achieve the outcome
- This is the person that will help me do it
If you’re not making any sales then this the reason why is because your audience isn’t walking through both gates.
If you want to understand why I would create a course like this and put it up for free is because of these gates.
Some of you going through this course will find that it makes you believe that you can achieve the outcome of building a business that makes $100,000+.
From there, I have to show you that I’m the one who will help you make it happen.
Every single super tactic that you supposedly get from other biz gurus is supposed to be a way to walk people through one of these gates, if not both.
It doesn’t matter if you’re using the world’s shortest funnel or the world’s longest. If it doesn’t get people through these gates then you will never make money.
Your Content Portfolio
Every single piece of content that you put out contributes to your content portfolio. The easiest way to understand why you aren’t selling is by taking a step back and seeing if your content portfolio walks people through the two gates.
That means everything from your social media to your site’s content to your emails. All of that should be working to get people through the gates.
This is why your sales page shouldn’t be the main thing carrying the load of trying to make a sale. If you do things properly then all of your content that a person comes across will secretly be doing the selling for you.
By the time they get to the sales page it’s merely a formality.