I Just Had My Best Revenue Month in a Long Time.

Then I realized I’ve been playing in the kiddie pool while the ocean was right there.

Not Because Business Was Bad. It’s Because I Knew There Was More.

I have a problem.

After every business success I still feel lost. Not in the I have no clue what I’m doing type of way, but I have a feeling that I’m missing something big type of way.

I’ve mastered all of the tactics.

I can write stories. I can craft emails. I can build funnels.

I get the most out of AI and it’s not like I’m working my ass off and burning out.

But there is more and it’s not just a feeling. I see it all around me. What I’m offering isn’t hitting the mark, not because it isn’t good, but because it’s not something that separates me from the crowd.

When someone asked what I do, I said “I help people build better businesses.”

Generic. Forgettable. Sounds like everyone else.

No wonder I feel like I need to master every single tactic out there just to keep pace with my own expectations.

The Problem That’s Costing Me Everything

There are two types of businesses:

  1. Those that offer a transformation
  2. Everything else

#2 is replaceable. #1 is desired.

Instead of charging for transformation, I’ve been charging for

  • My time
  • My process
  • My deliverables
  • My expertise

All commodity pricing that keeps me competing with everyone else who “helps people build better businesses.”

Meanwhile, Apple doesn’t sell computers. They sell “Think Different.”

Nike doesn’t sell shoes. They sell “Just Do It.”

Disney doesn’t sell theme parks. They sell “Magic.”

They know exactly what transformation they’re selling. And because they know, their customers know. And because their customers know, they pay premium prices and become raving fans.

What I Discovered About My Own Transformation

I can spot this problem in other people’s businesses instantly. I see the transformation they’re creating but can’t articulate. I help them name it and build their entire business around it.

But I couldn’t see it in my own business.

Then I looked at my most successful clients and asked: “Who did they become after working with me?”

The answer was obvious once I saw it:

They went from selling what they do to selling who people become.

That’s the transformation I provide. That’s what I’ve been selling all along without knowing it.

And once I saw it, everything changed.

On June 1st, I’m Going to Prove This Works

I’m spending 30 days discovering and articulating my transformation, then rebuilding my entire business around it instead of around my offers.

You’ll watch me go from “I help entrepreneurs build better businesses” to a crystal-clear transformation that makes people say “That’s exactly what I need.”

From competing with other experts to being the obvious choice for people ready to stop selling what they do.

From explaining my process to showing people who they become.

This isn’t theory. This isn’t another course about transformation marketing.

This is me proving that when you can clearly articulate the transformation you’re already providing, everything changes – your positioning, your pricing, your marketing, and your results.

What You’ll Watch Me Do

Week 1: Discover My Transformation

  • How I analyze my client outcomes to identify the real transformation
  • The difference between surface results and identity shifts
  • Why your best testimonials reveal your transformation, not your process

Week 2: Rebuild My Positioning

  • How to position yourself around transformation instead of services
  • The language that makes people say “That’s exactly what I need”
  • Why transformation-based positioning eliminates price competition

Week 3: Create Transformation-Based Offers

  • How to price transformation instead of time or deliverables
  • The offer structure that makes premium pricing feel obvious
  • Why people pay more for clear transformation than unclear expertise

Week 4: Launch and Measure

The numbers that prove transformation beats commodity pricing

Real-time results from transformation-based positioning

What happens when you sell who people become instead of what you do

Why This Matters to You

Because you’re probably making the same mistake I was.

You’re sitting on a transformation you can’t see. Your customers are becoming different people after working with you, but you’re selling your process instead of their outcome.

Maybe you’re stuck charging hourly rates because you can’t articulate your value.

Maybe you’re competing on price because people see you as interchangeable with everyone else.

Maybe you have incredible results but can’t explain why someone should choose you over the dozen other people who “do the same thing.”

Here’s what I know for sure:

The market is flooded with people selling offers. There’s unlimited demand for genuine transformation. Most people are too scared to promise real change. The ones who do charge accordingly and never lack clients.

The gap between “I help people with X” and “I transform people from Y to Z” is where all the money lives.

What You Get When You Join

The Observer ($99)

Perfect if you want to learn from my process without the full experience

✓ Daily email updates showing exactly what I’m working on and why

✓ Weekly video recaps with key lessons and insights

✓ Access to all templates, frameworks, and documents I create during the reset

✓ Private community with other participants

✓ Final 30-day case study with complete results and takeaways

✓ Lifetime access to all content and materials

Let Me In!

The Participant ($299)

For people who want the closest possible look at how breakthrough happens

✓ Everything in the Observer tier

✓ Weekly live strategy sessions where I explain my decisions

✓ Direct access to ask questions during the process

✓ Bonus: 1-hour group Q&A call after the reset concludes

✓ Screen recordings of me actually doing the work (building offers, writing copy, etc.)

✓ 1-on-1 30-minute call to discuss applying lessons to your specific business

✓ Exclusive “Reset Playbook” with step-by-step framework you can follow

Let Me In!

Safe isn’t always true.

The Real Question You Need to Ask Yourself

Are you going to spend another year selling what you do while your competitors figure out how to sell who people become?

Or are you going to watch someone discover their transformation in real-time and learn how to discover yours?

This isn’t for people who want easy answers or overnight success.

This is for people who are ready to stop playing small and start charging for the transformation they’re already creating.

What You Won’t Get

  • Polished success stories with convenient outcomes
  • Theory without real stakes or pressure
  • Another course promising magical results
  • Hand-holding through every decision

What You Will Get

  • Raw look at someone discovering their transformation under real pressure
  • Frameworks you can use to identify your own transformation
  • Permission to stop undervaluing what you’re capable of
  • Proof that transformation pricing works in the real world
  • Front-row seat to watch something bigger being built

This Starts June 1st Whether You Watch or Not

I’m doing this reset because I refuse to keep selling services when I could be selling transformation.

You’re invited to watch me break through my own ceiling and learn how to break through yours.

But I’m not waiting for perfect conditions or enough people to sign up. This transformation is happening.

The only question is whether you’ll be there to see it and apply the lessons to your own business.

Frequently Asked Questions

Q: What if I don’t have a business yet? A: Even better. You’ll see exactly how to position yourself for premium pricing from the start instead of having to break through a ceiling later.

Q: What if I can’t follow along daily? A: Everything is recorded and archived. You can catch up anytime and still get full value from the process.

Q: What if your reset doesn’t work? A: Then you’ll see exactly what it looks like when someone refuses to give up and pivots until something does work. That’s more valuable than a perfect success story.

Q: Will you share actual revenue numbers? A: Yes. Before, during, and after. Real numbers that show what transformation actually looks like.

Q: What’s the “something bigger” you mentioned? A: I can’t promise specifics yet, but Insiders will get first access to whatever I build based on what I learn during the Reset. It will be designed to help people apply these frameworks without waiting for me to be available.

This is a live experiment happening once. After June 30th, you’ll only be able to buy the frameworks and recordings. Join now to be part of the actual transformation.

The Bottom Line

You’re already transforming people. You just don’t know how to name it, position it, or charge for it.

This reset will show you exactly how to discover the transformation you’re already providing and rebuild your business around it.

After June 30th, you’ll only be able to buy the frameworks and recordings. Join now to be part of the actual discovery process.

Stop selling what you do. Start selling who people become.

The transformation is happening. The question is whether you’ll be there to learn from it.