Let’s get one thing straight right now: your brand isn’t the hero of its own story. I know that hurts to hear, but the sooner you accept it, the sooner you can build something that actually matters to people. The Hero Trap Every mediocre brand thinks they’re Luke Skywalker, when really, they should be Obi-Wan …
You ever notice how you can tell who someone is by how they talk? Not just their accent or word choice, but the whole package. Their energy, their rhythm, their vibe. Brands work the same way. Problem is, most brands sound like they’re reading from the same damn script written by a committee of robots …
Every great universe has laws that govern it. Break them, and the whole thing falls apart faster than a chocolate teapot. (I can’t lie, I have no idea if that’s a thing.) Think about it. What makes Star Wars feel real isn’t just the lightsabers and space battles. It’s the consistent rules about how the …
Listen up, because this is where 90% of brands face-plant right out of the gate. Your origin story isn’t just some “About Us” page that you slap together after your third glass of wine. It’s the creation myth of your entire brand universe. It’s your Big Bang. Finding Your “Big Bang” Moment Your origin story …
We spend so much time trying to build a normal business that we often don’t see how the weird businesses are the ones that stand out and succeed.
How snails surviving in a cutthroat world showed me everything that I needed to know about business.
Showing up every single day isn’t about willpower. It’s about understanding your curiosity and finding the question you need to answer every single day.
When you can turn your business into a small list of things to do then you can focus on doing them well. And doing them well will make you more money.
You can be on the right path without knowing you’re on the right path. How do you figure this out? You go hunting for signs.
