Stop Building Beautiful Prisons. Start Building Your World.

Listen up.

I’ve spent the last decade building multiple six-figure businesses that looked great on paper but made me want to stab myself in the eye with a fork every morning.

Classic “successful on paper, dying inside” situation.

Maybe you know the feeling.

You’re talented. You’ve got the skills. Hell, you might even be making decent money.

But something’s off.

Every morning feels like you’re walking into a prison you built yourself. Sure, it’s a beautiful prison – but it’s still a prison.

Here’s the Real Problem

The “experts” (myself included) have been feeding you a load of BS. Some know it while others haven’t caught on yet.

They tell you success means following their blueprint. Their framework. Their system.

But here’s what they don’t tell you…

Building a business isn’t just about skills and knowledge. It’s about YOU – your weird obsessions, your personal brand of crazy, your unique way of seeing the world.

And when you try to stuff all of that into someone else’s system?

That’s how you end up building beautiful prisons.

Here’s a Wild Thought

What if building your business was like creating your own world?

Not another cookie-cutter “brand.” Not another soulless “platform.” Not another beautiful prison.

A whole damn world.

Think about it.

When you’re building a world:

  • You make the rules
  • You decide what matters
  • You choose who gets in
  • You create the culture
  • You set the vibe

No shoulds. No supposed-tos. No best practices from some guru who’s never met you.

Just pure, unfiltered, this-is-how-we-do-things-here energy.

Kids Got It Right

My kids are obsessed with Minecraft.

They spend hours building these incredible worlds. Never once have they stopped to ask: “But Dad, is this how other people build their worlds?” “Should I add more ROI to this castle?” “What’s the industry standard for lava moats?”

They just… build.

And people show up. They want to play in their worlds. They want to be part of what they’ve created.

Why?

Because it’s real. Because it’s different. Because it’s theirs.

That’s what happens when you build a world instead of a business.

People don’t just buy your stuff. They want to live in the world you’ve built. They want to be part of your story.

And the best part? Building a world is way more fun than building a business.

It’s why I don’t mind the kids waking me up at 5 AM. Because I’m excited to work on this stuff.

It’s why you don’t have a target audience. You have a community. I call mine the Mob. Go figure.

It’s why I measure success by joy first, revenue second.

But here’s the thing about world-building: You need the right tools. The right blueprint. The right engine to power it all.

That’s where The World-Building Engine comes in.

Introducing: The World-Building Engine

This isn’t another “how to build a six-figure business” course that leaves you feeling empty inside.

The World-Building Engine is a partnership between you and AI to build a business that makes you want to jump out of bed before the sun comes to work on it.

No fluff. No BS. Just a clear path to building a world you never want to escape from.

Here’s How It Works

Look, building a business shouldn’t feel like solving a Rubik’s cube while blindfolded and hanging upside down. But that’s exactly what it feels like when you’re trying to juggle all the moving pieces yourself.

The World-Building Engine takes everything that makes your business uniquely yours – your voice, your weird obsessions, your way of seeing the world – and turns it into a system that actually works.

A system that doesn’t make you want to throw your laptop out the window at 10 PM.

Think of it as having a second brain that never gets tired, never gets overwhelmed, and never tells you to “just hustle harder.”

Your World-Building Bible

  • We start by mapping out your unique business DNA
  • No cookie-cutter templates
  • Just pure, unfiltered YOU turned into a business strategy

AI Partnership

  • Work directly with Claude.ai to build each department of your business
  • Get past the overwhelm and overthinking
  • Focus on what lights you up while AI handles the heavy lifting

The Framework

  • Clear, actionable steps that don’t suck your soul dry
  • Built around sustainable joy-based business models
  • Designed to challenge conventional wisdom at every turn

Why Now?

Let me paint you a picture of how building a business used to work:

Wake up. Stare at blank page. Try to write your about page. Delete everything. Check Instagram for “inspiration.” Spend 2 hours doom scrolling. Feel like crap. Try to write email sequence. Give up. Google “how to write email sequence.” Find 47 different answers. Close laptop. Question all life decisions.

Sound familiar?

But guess what? For the first time in history, we’ve got a legitimate partner in this whole business-building game. Not a VA who needs training. Not a coach who’s just going to tell you to “believe in yourself harder.” Not another course that’s going to sit unopened in your digital basement.

We’ve got AI. And not the crappy “here’s a generic template” kind.

This is like having a business partner who:

  • Never sleeps
  • Never gets overwhelmed
  • Never tells you your weird ideas are too weird
  • Never asks for a salary or equity
  • Never hits you with “that’s not how we’ve always done it”

The tech has finally caught up to what we actually need. It’s not just about automating the grunt work (though it does that too). It’s about having a partner that can:

  • Take your random 3 AM business idea and turn it into a real strategy
  • Transform your casual voice message into a full content calendar
  • Convert your rambling thoughts into a clear, compelling sales page
  • Build out entire departments of your business while you focus on the stuff that lights you up

Five years ago? This was impossible. Two years ago? The tech wasn’t ready. Last year? Getting closer but still rough around the edges.

But now?

The World-Building Engine combines everything I’ve learned about building joy-based businesses with AI that’s actually good enough to help you do it.

This isn’t just another “AI will solve everything” pitch. This is about finally having the tools to build a business the way you’ve always wanted to – focused on joy, built for sustainability, and engineered to let you do more of what you love and less of what makes you want to throw your laptop into the sun.

The opportunity isn’t just about using AI. It’s about no longer being frustrated and trying to understand why you can’t get it done.

This Is For You If

Let’s get real about who this is for. No corporate speak. No ideal customer avatar nonsense. Just truth.

This is for the weird ones. The ones who:

You’re The Side-Hustle Insomniac

  • Your Etsy shop/blog/podcast keeps you up at night (in a good way)
  • You know your thing could be bigger, but you’re drowning in “should dos”
  • Every business course you’ve taken feels like it was written for someone else
  • You’ve got 47 notebooks filled with ideas but no clear path to make them real

You’re The Corporate Escape Artist

  • Your corporate job looks great on LinkedIn but feels soul-crushing in real life
  • You’re tired of building someone else’s dream while yours collects dust
  • You’ve got the skills, but translating them into your own thing feels impossible
  • Every Monday morning feels like a personal betrayal

You’re The Reluctant Expert

  • People keep telling you to “start a business around that thing you do”
  • Your Instagram DMs are full of people asking for help/advice
  • You love helping people but freeze when it comes to charging for it
  • The thought of “building a personal brand” makes you want to live in a cave

You’re The Multi-Passionate Mess (In The Best Way)

  • You can’t pick just one thing because everything interests you
  • Your browser has 74 tabs open with different business ideas
  • You’ve started and stopped more projects than you can count
  • Traditional business advice tells you to “niche down” and it feels like death

You’re The Accidental Business Owner

  • You started doing something you love and oops, it’s kind of a business now
  • You’re making money but it feels more like luck than strategy
  • Every time you try to “get serious” about business, the joy starts dying
  • You know you need systems but don’t want to become a system

This Isn’t For You If

Here’s the thing.

I could give you some polished corporate speak about ideal customers and target markets.

But that ain’t me.

If you fit any of these, save your money…

You worship at the altar of hustle culture. (You know, the “sleep when you’re dead” crowd)

You need a paint-by-numbers business plan. (Because God forbid you trust your own instincts)

You measure success by what your Instagram followers think. (Hint: They’re all lying about their numbers anyway)

You want another “proven system” to follow. (Because the first 37 worked so well, right?)

You think joy is something you earn after you make your first million. (Spoiler: That million won’t fix what’s broken)

You believe business has to be serious and professional. (Whatever the hell that means)

Look.

There are plenty of gurus out there ready to sell you their “proven path to success.”

They’ll teach you to build a beautiful prison and call it a business.

They’ll tell you exactly what you should do. When you should do it. How you should do it.

And if it doesn’t work?

Must be your fault.

That’s not what we do here.

If you need that kind of hand-holding, I’m not your guy.

And that’s fine.

Really.

Go build your prison.

But if you’re ready to build something different… Something that actually feels like you… Something that makes you want to jump out of bed in the morning…

Keep reading.

The Investment

There are only 100 spots available.

Why? Because I’m not interested in building an empire. I’m interested in building a mob of people who are done with the BS and ready to build businesses that bring them joy.

Those who are ready to push The World-Building Engine to its limits.

Price now? $99.
Price now? $149.
Price at noon PDT Nov 4th? $199.

The Choice Is Yours

You can keep banging your head against the wall, telling yourself it shouldn’t be this hard.

Or you can join the Mob and build something that actually matters.

Something that makes you want to jump out of bed in the morning.

Something that brings you joy AND helps others.

Something that’s uniquely, unapologetically YOU.

Ready to Break Free?

Remember: This isn’t about building another business.

This is about building your world.

The World-Building Engine Built This…

Everything above was created with The World-Building Engine. Besides some minor tweaks to the formatting, I didn’t touch anything.

Is it the world’s greatest copy? No.

Am I dying to change the design? Yes.

But if that’s my new starting point then that’s a lot better than a blank screen. That’s why I’m leaving it as is so you can see how much faster you can move.

Here are some other examples of things that I’ve created with The World-Building Engine to help me do more of the things I want in business.