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The Pocket Business Formula

(or What Is a Business?)

Building an Automated Sales Machine comes down to simplicity. The simpler you can make it, the better your results.

This means that if you’re going to build a business you need to understand how business works.

And not just an online business.

All businesses.

That’s where the Pocket Business Formula comes into play. It’s a simple formula to help you understand what you need in your business.

Ready to write it down?

Audience x Offer = $$$$$$

That’s it.

Every single business that has ever existed and will ever exist follows this formula.

Their success is dependent on how well they can grow each variable.

So as we move through this pocket course and discuss how to build an Automated Sales Machine, this is the formula that we will always keep in mind.

What can we do to increase our audience and provide better offers so the formula is always equal to $333 or more each day?

Every tactic and amazing new cool thing that you see from the gurus is meant to increase one or both of these variables.

The reason we can find joy in what we do and make money doing it is because we don’t ignore this formula. We lean into it.

If One Variable Goes to Zero…

There have been many times where I’ve made a substantial amount of money in a short period of time.

And almost every single time I didn’t continue to make more money. Why?

Because I continued to forget the formula.

I would bust my ass to increase the Audience variable (we’ll get to that shortly) and when I had it, I would present them with an offer and make the money.

The problem?

I wouldn’t continue to grow the audience. I simply nurtured the one that I had which doesn’t sound so bad, but in this online game, you always have to be building an audience.

So what often happened is that eventually, my Audience went to zero. How is that possible? Well, you can only sell to the same people so many times.

This is why the variable has to keep on growing.

But what exactly is an audience?

Great question and let’s talk about it in the next lesson. This is also why I spent so much time putting my focus on how to build an Automated Sales Machine because I didn’t want the simple act of not doing something to damage me.

That’s why I developed the concept of a Full Stack Engine, but that’s something we will also get to later.

Many Tasks or Few?

The reason why I’ve started this course with the Pocket Business Formula is because you need to see that you get to decide how chaotic you make your business life.

You might see some people say that you need to be on every social media platform, create a massive product portfolio, and send out emails every single day.

And you could do those things. They work for some people but they only work because they’ve made them work with the formula.

With your Automated Sales Machine, you need to do the things that increase each variable.

You don’t have to do more but can never do less.

Hustle or Slow Life?

People like to shit on hustle culture and there are some aspects of it that completely suck.

You shouldn’t have to hustle your whole life. That sounds exhausting.

But when you look at the formula it’s easy to see that the harder you work on building up the variables, the faster you get the result that you want.

The reason we have systems though is so that you don’t have to hustle forever.

A Simple Pocket Business

I think we should use an example throughout this course to help walk through the different concepts. It would be easy for me to use this brand as the example, but if we’re being honest that’s cheating.

Makers Mob is here to help you make more money and everyone wants to make more money so using this brand as an example is taking the easy way out.

So let’s do something different.

I run a brand that helps people with fictional worldbuilding called The Obsidian Tavern. What do I do to “run” the brand?

I simply post on Threads. I already created over 100 blog posts for the site which then attracts traffic from Google. I already have emails queued up to go out.

So the only thing left is to drive traffic through social media in some way and I do that with Threads.

That’s it.

At the moment, I have a single offer that I sell.

So looking at the Pocket Business Formula you can see that I take care of each variable:

And currently, that’s all I do.

Does the site make insane amounts of money? No, but it gets by.

If I wanted to increase the money variable then what would I need to do? Increase one or both of the other variables (audience & offer).

What matters is that I have the power to decide how far I want to push it. Do I want to accelerate growth (put more time into it) or continue to do what I doing and let it grow at its own pace?

That’s my call.

So when thinking about your own business don’t fall into the trap of believing that everything in the world must be done with it. Look at what you’re capable of doing, see how it applies to each variable in the formula, and then make it happen.

It’s called a Pocket Business for a reason. You get to decide how big the pocket will be.

But to make this happen you need to build an audience which for many is the toughest part of this whole game.

So what is an audience and how do you build one?

Next Lesson: Building an Audience >>>>