Tired of creating content that disappears? Learn how to build worlds instead of walls, create meaningful impact instead of meaningless impressions, and use AI to scale your truth instead of your noise.
The Enemy Effect isn’t just another branding tactic – it’s how you build a movement. Discover why the most powerful force in your brand isn’t what you stand for, but what you stand against.
Want to break free from the content hamster wheel? Learn how a 12th-century knight’s approach to world building can revolutionize your content strategy and turn AI into your personal medieval bard.
The death of business plans isn’t a tragedy – it’s liberation. Discover how World Bibles are helping entrepreneurs build profitable worlds from their joy instead of beautiful prisons from someone else’s blueprint.
Nobody sets out to build a bad franchise. Warner Bros didn’t wake up one morning and say, “Hey, let’s run the DC universe into the ground!” But man, did they manage it anyway. Compare that to how Marvel built their universe, piece by piece, story by story, each part adding to the whole instead of …
Let’s talk about defense without becoming defensive. Because there’s a fine line between protecting what matters and becoming so protective you strangle the life out of your brand. Most brands cross this line without even realizing it, turning from innovators into guardians of the status quo faster than you can say “cease and desist.” Remember …
You ever notice how the coolest neighborhoods become less cool as soon as the wrong people move in? Same thing happens with brands. Growth isn’t about getting bigger – it’s about getting better at being who you are with more people. The Population Problem Most brands treat growth like a numbers game. More customers = …
Let’s get something straight right now: theory is cute, but execution is everything. You can spend months crafting the perfect brand universe in your head, but if you can’t make it real in the wild, you’re just writing fan fiction about your own company. The Daily Practice Here’s what separates real world-builders from wannabes: consistency …
Every great story has a map. Middle-earth. Westeros. Hogwarts. These places feel real because their creators understood something crucial: geography shapes story. The same goes for your brand. Your territory isn’t just where you exist – it’s where your story happens. The Spaces Between Spaces Here’s what most brands get wrong: they think geography is …
You know what makes the Star Wars universe feel real? It’s how everything connects. How the Empire affects trade routes. How the Jedi influence politics. How the underground economy of Tatooine works. Everything affects everything else. Your brand needs that same level of interconnected reality. Not a static pyramid with you at the top, but …