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The 3 Ways to Create Offers People Actually Want

Let’s be honest. Creating offers that people want to buy (and that you actually want to sell) is harder than most business gurus make it seem. Here are the three main approaches I’ve tried, and what I’ve learned from each. Option 1: The Traditional Market Research Approach The classic approach goes something like this: What …

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The 3 Paths to Monetizing Your Creative Work

Let’s be honest. There are a few ways to turn your creative work into money, and they’re not all created equal. Here’s a breakdown of the options: Option 1: The Desperate Pivot This is where you create stuff you love, then suddenly realize you need to make money. So you bolt on some random offer …

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3 Ways to Create Decision Filters That Actually Work

Let’s face it – most of us waste too much energy on decisions that don’t deserve it. The right decision filter can save your sanity, but only if it actually reflects who you are. Here are three approaches to building decision filters that match your values: Option 1: The DIY Spreadsheet Approach You can absolutely …

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The 3 Ways to Simplify Complex Content (Only One Actually Works)

You know that feeling when you’ve got this brilliant, complex idea but you can’t seem to explain it without boring people to death? Yeah, we’ve all been there. Let’s look at three ways to tackle this problem. Option 1: Just Write Simpler This is what most experts will tell you. “Use shorter sentences! Cut the …

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Content Skyscraping: Three Ways to Do It (But One’s Clearly Better)

Let’s talk about creating “skyscraper content”. Those definitive pieces that tower over everything else on a topic. There are three ways to approach this, and while they all work, they’re definitely not created equal. Option 1: The Manual Grind You could do this the old-school way: This works, and honestly, it’s how most people do …

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3 Ways to Build a Content Calendar That Actually Works

Most content calendars fail for one simple reason: they ignore how your energy actually works. Here are three ways to align your content with your natural rhythms instead of fighting against them. Option 1: The Traditional Calendar Approach The standard advice is to pick your posting days, assign content types to each day, and stick …

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Journey Documentation: DIY, AI-Assisted, or Optimized with MakerFlow

Look, documenting your journey is one of the smartest content moves you can make. It builds trust, creates connection, and generates content from what you’re already doing. But the way you approach it can make a huge difference in both the quality of what you create and the likelihood you’ll actually stick with it. Let’s …

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Creating Your Signature Framework: The Easy Way vs. The Right Way

Let’s be honest – most people never create a signature framework. Not because they don’t have valuable approaches to share, but because the whole process feels overwhelming. You sit down with a blank page thinking, “What makes my approach special?” and your brain immediately goes blank. Or worse, you start overthinking every detail until you’ve …

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