The 3 Ways to Create Offers People Actually Want

Let’s be honest. Creating offers that people want to buy (and that you actually want to sell) is harder than most business gurus make it seem. Here are the three main approaches I’ve tried, and what I’ve learned from each. Option 1: The Traditional Market Research Approach The classic approach goes something like this: What …

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The 3 Paths to Monetizing Your Creative Work

Let’s be honest. There are a few ways to turn your creative work into money, and they’re not all created equal. Here’s a breakdown of the options: Option 1: The Desperate Pivot This is where you create stuff you love, then suddenly realize you need to make money. So you bolt on some random offer …

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