Why Blogging Is Important

You know that face people make when I tell them blogging is still fucking relevant in 2024?

It’s the same face they make when they find out I have an entire shelf dedicated to Funko Pops. That “oh honey, bless your heart” look that screams “this poor soul is living in the past.”

Let me guess – you’re thinking blogging is dead. That it’s all about short-form video now. That nobody reads anymore. That there are “more effective” ways to build your business.

Here’s the thing though – that face, that doubt? It tells me everything I need to know. It tells me you haven’t figured out what blogging really is in 2024.

So I’m not going to waste time trying to convince you that blogging matters or why blogging is important. Instead, I’m going to show you exactly how we use blogging to build entire fucking worlds for our brands. And maybe, just maybe, you’ll see how to build your own.

Oh, and if you’re here because you consider yourself “just a blogger” – let’s clear something up right now. Blogging isn’t your business. It’s the engine that powers your business. It’s how you let your light shine. And that’s what makes it worth every damn minute you spend on it.

Let’s Cut the Bullshit: The Only Business Formula You Need

Want to know why most people fuck up their business? They overcomplicate every damn thing. Here’s the truth – business comes down to one simple formula:

Audience x Offer = Money

That’s it. Full stop.

No need for 47-step manifestos or complex frameworks that make your head spin. You need people who give a shit about what you do (audience) and something worth buying (offer).

If you’re chasing that ad revenue? Your audience is the advertisers, and your offer is the eyeballs you bring to your site. But here’s where blogging gets interesting – and where most people fuck up their understanding of it completely.

Your blog posts aren’t the offer. Let me say that again for the people in the back: YOUR BLOG POSTS AREN’T THE OFFER. Unless people are literally paying you for your content (they’re not), your blog is doing something way more valuable – it’s building your audience. It’s letting your light shine in a way that attracts the right people to your world.

When you write a blog post, you’re not doing it for your health. You’re not doing it because some guru told you to post three times a week. You’re doing it to build your world and attract the people who belong in it.

Look, I get it. You’re thinking “But Scrivs, I can build an audience on YouTube/Instagram/TikTok/whatever-fucking-platform-is-hot-this-week.” And yeah, you can. But here’s what most people miss: all those platforms still need somewhere to send people. And it sure as hell shouldn’t be a homepage that looks like every other cookie-cutter website out there.

When you do blogging the Odd Way, five magical things happen. And I’m not talking about some mystical bullshit – I mean real, tangible shit that builds your world:

1. Your Light Actually Helps People

This isn’t about pumping out content for the sake of content. It’s about creating a resource that actually fucking matters. When someone stumbles into your world at 2 AM, desperately searching for answers? Your blog posts are there, lighting the way. That’s not just content – that’s impact.

2. Trust Becomes Your Currency

Let’s be real – nobody’s buying shit from someone they don’t trust. Your blog? It’s where you prove you’re not just another asshole trying to make a quick buck. Every post is a chance to show your audience that you get them, you care about them, and you know your shit.

3. You Learn What Actually Works

Want to know the fastest way to figure out what your audience needs? Put shit out there and see what sticks. Your blog becomes your laboratory. Every comment, every email, every DM from a post tells you exactly what your people need. It’s like having a direct line to your audience’s brain.

4. You Become the Fucking Expert

Not through some bullshit certification or by calling yourself a “thought leader” (ugh). You become an expert by consistently showing up, sharing what you know, and helping people get results. Your blog becomes your body of work – proof that you know what you’re talking about.

5. You Build Real Fucking Connections

Here’s something I had to learn the hard way: trying to build something great on your own is like trying to push a boulder uphill. Sure, you can do it, but why the fuck would you want to? Your blog helps you find your people – the ones who get your vision, who align with your values, who want to help push that boulder with you.

And you know what happens when you nail all five of these things? You stop being just another website. You become a destination. A resource. A fucking lighthouse for your people.

Let’s Talk About Actually Helping People (Because That’s Where the Magic Happens)

You want to know the biggest fuck-up I see in online business? People obsessing over how to make money before they figure out how to actually help someone. They’ve got it backwards, and it shows in everything they do.

Here’s the truth that nobody wants to hear but everybody needs to understand:

Your worth to the world isn’t measured in followers, likes, or even dollars. It’s measured by how many people’s lives you actually fucking improve.

And yeah, I know that sounds like some motivational poster bullshit, but I’ve seen it play out again and again. The more people you genuinely help, the more your business grows. It’s not complicated – it’s just hard because it requires you to actually give a shit.

Sure, you can try to help people on TikTok or YouTube or whatever platform is hot right now. But blogging isn’t dead for one simple reason: when people need real help, they go to Google. And what do they find? Blogs. Because when you’re trying to solve a real problem at 2 AM, you don’t want a 15-second video – you want actual fucking answers.

Look at what we do here at Makers Mob. We’ve got hundreds of blog posts, and every single one exists for one reason: to help someone solve a specific problem. We’re not just throwing shit at the wall to see what sticks. Every post is a beacon, designed to light the way for someone who’s stuck.

And here’s what most people miss: helping people through your blog isn’t just about being nice – it’s your best fucking marketing strategy. You’re literally putting up billboards that say “Hey, I understand your problem and I know how to fix it.” But unlike actual billboards, these ones work 24/7 and don’t cost you an arm and a leg.

When you focus on genuinely helping people, you’re not just building content – you’re building trust. You’re building authority. You’re building a world where people know they can come to find real solutions. And that, my friends, is how you build a business that actually fucking matters.

The Truth About Building Trust (And Why Most People Fuck It Up)

Let me drop some truth on you about how this whole trust thing actually works. Here at Odd Noodle, we’ve got what we call the Pocket Business Framework, and it’s not some complicated bullshit – it’s four simple steps that actually work:

1. Get them to notice your light exists
2. Get them to actually give a shit about what you’re saying
3. Get them to trust that you know what you’re talking about
4. Turn that trust into something that pays your bills

Now here’s where blogging becomes your secret weapon – it handles every single one of these steps like a fucking boss.

Think about it:

You write a killer blog post that actually helps someone? That’s step one. Your light just got noticed. But not by some random person – by someone actively looking for what you know.

That post is so damn good they keep reading? That’s step two. You’ve got their attention because you’re not just adding to the noise – you’re providing clarity.

They start implementing your advice and holy shit, it actually works? That’s step three. Trust isn’t built through fancy words – it’s built through results.

And when they’re ready to take things further? Step four happens naturally because you’ve already proven you’re not just another asshole trying to sell them something.

Let me show you what this looks like in real life. Remember Alexa?

She wasn’t pulling in millions of pageviews. She had about 20,000 monthly sessions – that’s it. But you know what? Those weren’t just random visitors. Those were people who found her content, resonated with her message, and trusted her enough to buy what she was offering.

Why? Because her blog wasn’t just content – it was her way of letting her light shine. Every post helped her unlock her Hero. Every article showed her audience that she was the perfect guide for their journey.

Here’s the thing most people miss about blogging: it’s not about trying to look important or professional or whatever other bullshit people think they need to be. It’s about consistently showing up and actually helping people.

If you’re waking up every day thinking about how to genuinely help your audience, how the fuck could creating a resource that does exactly that be a waste of time?

The only reason blogging feels like a waste is when you’re obsessing over vanity metrics instead of focusing on building real trust. Stop chasing traffic numbers and start building connections that actually matter.

Because here’s the truth – it’s not about getting a ton of traffic. It’s about getting the right fucking traffic. People who resonate with your message. Who need what you offer. Who are ready to be part of your world.

The Best Market Research You’re Not Doing (Yet)

Want to know what separates the people who build sustainable businesses from the ones who just chase their tail? Knowledge. Not the kind you get from some expensive market research report – the kind you get from actually fucking paying attention to your audience.

And guess what? Your blog is the perfect laboratory for this shit.

Here’s how this actually works in the real world:

• You put content out into the world
• You watch what makes people lose their minds
• You pay attention to the questions they actually ask (not the ones you think they should ask)
• You notice where they get stuck
• You see what makes them take action

Every single thing we do at Odd Noodle – every product we create, every course we launch, every ebook we write – comes from paying attention to what our blog tells us about our audience.

Think about it: you could sit in your office trying to guess what people need, or you could put your ideas out there and let your audience tell you directly. It’s like having a focus group that runs 24/7, except you don’t have to serve them stale cookies or pretend to care about their opinions on your logo.

It’s no different than a musician testing new material. They could sit in their studio forever wondering if people will like their new sound, or they could get out there and actually play it for real humans.

Your blog posts are your test audience. Your proving ground. Your chance to figure out what actually resonates before you invest time and money into building something nobody wants.

And the best part? This research happens naturally while you’re busy helping people and building trust. It’s like getting paid to do your homework – if you’re paying attention, every post teaches you something new about your audience.

How to Actually Become a Fucking Expert (Without Being a Pretentious Ass About It)

Let’s talk about what it really means to make good money online. Everyone wants to be seen as an expert, but most people go about it ass-backwards. They slap “thought leader” in their bio, post some inspirational quotes on Instagram, and wonder why nobody’s buying their shit.

Here’s the truth about becoming an authority in your space: it’s not about claiming expertise – it’s about fucking proving it.

And that’s where your blog becomes your secret weapon.

Think about it:

• Every post is a chance to show (not tell) that you know your shit
• Every problem you solve builds your track record
• Every concept you explain adds to your body of work
• Every question you answer demonstrates your expertise

You can’t build this kind of authority overnight. It’s not something you can fake. It’s not about having the perfect website or the fanciest logo or the most impressive title.

It’s about consistently showing up, sharing what you know, and letting your light shine through every fucking word you write.

Over time, something magical happens. Your blog becomes more than just a collection of posts – it becomes a testament to your expertise. When someone lands on your site and starts reading, they don’t just find one helpful article. They discover an entire world of knowledge that you’ve built, post by post, piece by piece.

And here’s where most people fuck up: they think authority is about making themselves look important. But real authority? It’s about making your audience feel understood. It’s about creating content that makes them say “Holy shit, finally someone who gets it.”

Because when you’ve built that kind of authority – the kind that comes from actually helping people and showing up consistently – you don’t have to tell people you’re an expert. They already know. And more importantly? They’re ready to buy whatever you’re selling because you’ve already proven you can help them.

The Truth About Building Connections (From a Reformed Loner)

Look, I’ll be real with you – I’m not exactly a social butterfly. Give me my wife, my three chaos-creating hellions, and my killer business partner, and I’m good. Being alone? That’s my comfort zone.

For years, I bought into this bullshit idea that I had to do everything myself. That asking for help was weakness. That if I was going to build something great, it had to be all on my shoulders.

Want to know what changed everything?

I learned that trying to reach the top of the mountain alone isn’t brave – it’s just fucking stupid.

And this is where blogging does something absolutely magical: it helps you find your people without having to be someone you’re not.

Here’s How This Actually Works:

• Your blog posts are like signals to your tribe
• Every piece you write shows people how you think
• Your perspective attracts people who think the same way
• Your values bring in people who believe what you believe

It’s like putting up a beacon that says “Hey, if this resonates with you, you’re my kind of people.”

And here’s the thing about finding your people through blogging – it’s not about trying to please everyone. It’s about being so unapologetically yourself that the right people can’t help but be drawn to your world.

When someone reads your stuff and thinks “Holy shit, it’s like they’re in my head,” that’s not an accident. That’s what happens when you let your light shine and build your world your way.

Because guess what? The best connections – the ones that lead to real partnerships, collaborations, and opportunities – come from people who align with your vision. Not the fake “let’s network” bullshit, but real connections with people who get what you’re trying to build.

And that’s the real power of blogging in 2024 – it’s not just about putting content out there. It’s about building a space where your people can find you, where your ideas can spread, and where your world can grow.

Let’s Talk About Coming Up With Blog Topics (Without Having a Fucking Breakdown)

I know that look on your face right now. It’s the “Oh shit, what am I going to write about?” panic. The blank screen terror. The “I’ve got nothing interesting to say” bullshit that keeps you stuck.

Time to let your light shine and f*ck up forward, because here’s the truth: you’ve got plenty to say. You just need a system for getting it out of your head and onto the page.

Here’s How Our Most Successful Students Generate Content Ideas:

First things first: Stop trying to be a content-creating hermit. That’s some bullshit that’s keeping you stuck. Instead:

• Get Your Idea Party Started: – Grab 2-3 people who think differently than you – Give everyone 10 minutes to brain dump ideas – Share and build on each other’s thoughts (Magic happens when different perspectives collide – trust me on this)
• Stalk Your Audience (Legally): – What questions do they keep asking? – Where are they getting stuck? – What makes them reply “Holy shit, I needed this!” (Your audience is literally telling you what to write – you just need to pay attention)
• Set Real Fucking Deadlines: – Not “I need ideas” (that’s weak) – Try “10 solid post ideas by Friday” (that’s a goal) – Schedule your brainstorming sessions like they’re actual meetings (Because if you don’t make it important, it won’t get done)

Turn Those Ideas into Actual Content:

Here’s where most people fuck up – they get a bunch of ideas and then sit on them like a dragon hoarding gold. That’s not building a world; that’s creating a content graveyard.

Instead, do this:

1. Map That Shit Out: – Group related topics together – Look for natural sequences – Find the gaps where you need more content
2. Create Content Clusters: – Start with a big topic – Break it into smaller pieces – Link everything together (This is how you build a world, not just a bunch of random posts)
3. Set Up Your Assembly Line: – Batch similar topics together – Write related posts at the same time – Keep your flow going

Here’s the secret nobody tells you: The best bloggers aren’t more creative than you – they just have better systems. They don’t wait for inspiration to strike; they build a fucking pipeline that keeps the content flowing.

And remember – your first draft is going to suck. That’s not failure; that’s part of the process. We call it “f*cking up forward” for a reason. Each post gets better, each idea gets clearer, and your world keeps growing.

Content Curation: Because Sometimes Other People Say Smart Shit Too

Let’s kill a stupid myth right now: Your blog doesn’t have to be 100% your original content to be valuable. In fact, if you’re trying to do everything yourself, you’re probably shortchanging your audience.

Think of your blog like hosting the world’s best dinner party. Sure, you could cook everything yourself, but isn’t it more interesting when everyone brings their best dish to the table?

Here’s How to Curate Content Like a Fucking Pro:

1. Feature Other Voices (But Make It Make Sense): – Invite guest experts who know their shit – Give them a real platform to shine – Let them bring their unique perspective (But only if it adds value to YOUR world)
2. Be the News Filter Your People Need: – Gather the important updates in your industry – Cut through the noise – Tell people why they should care (Save them time while making them smarter)
3. Build Real Relationships: – Reach out to people you respect – Create win-win opportunities – Share the spotlight (Because nobody builds an empire alone)

But Here’s Where You Need to Not Fuck It Up:

• DO: – Credit everyone properly (don’t be that asshole) – Add your unique perspective – Make it relevant to your audience – Keep your standards high
• DON’T: – Just share random shit because you’re lazy – Forget to promote collaborative content – Ghost people after they contribute – Let your quality drop

Here’s the truth about content curation: It’s not about having less work to do. It’s about making your blog the go-to destination where your audience gets everything they need – whether it came from you or someone else who knows their shit.

When you curate content well, you’re not just building a blog – you’re building a hub. A community. A world where your audience knows they’ll always find value, no matter who created it.

And remember – most experts actually WANT to share their knowledge. They’re just waiting for someone to give them the right platform. Your blog can be that platform, but only if you do it right.

Let’s Get Real About This Blogging Shit

Time for some brutal honesty: blogging isn’t easy. Anyone who tells you different is either lying or trying to sell you something. Probably both.

I’m not here to feed you some fairy tale about how you just need to start a blog, write a few posts, and watch the money roll in. That’s not how this works. That’s not how any of this works.

Here’s what actually happens when you start blogging:

• You’ll write stuff that nobody reads
• You’ll question whether you know anything at all
• You’ll wonder if you’re wasting your time
• You’ll compare yourself to everyone else
• You’ll want to quit at least once a week

And you know what? That’s exactly how it should be. Because building something meaningful isn’t supposed to be easy. It’s supposed to be worth it.

Here’s the thing: You don’t get to create a successful blog overnight. Success comes from something we call “f*cking up forward” – making mistakes, learning from them, and keeping your light shining even when it feels like nobody’s paying attention.

This Isn’t About Quick Wins

It takes time to:

• Find your voice
• Understand your audience
• Build your world
• Create content that actually matters
• Develop systems that work

And that’s okay. Because while everyone else is chasing quick wins and instant gratification, you’re building something that lasts. You’re creating a foundation for real success, not just temporary wins.

The 2024 Reality Check

“But Scrivs,” I hear you saying, “isn’t this all too much work? Isn’t there an easier way?”

Let me be crystal fucking clear: Yes, it’s 2024. Yes, we have AI and tools and shortcuts. But here’s what hasn’t changed:

• People still want real value
• They still need authentic connections
• They still crave genuine expertise
• They still want to be part of something meaningful

Can you use AI to help? Absolutely. Our students are:

• Creating content clusters faster
• Optimizing their posts smarter
• Building their Pinterest presence efficiently
• Scaling their reach effectively

But here’s what you can’t automate: Your unique perspective. Your authentic voice. Your ability to truly connect with your audience. That’s where the real magic happens.

So yes, blogging is hard. But building anything worthwhile is hard. The question isn’t whether it’s difficult – the question is whether it’s worth it.

And if you’re ready to build something real? Something that lasts? Something that actually fucking matters?

Then yeah, it’s worth every damn minute.

Why Blogging Is Important (And Why You Should Give a Shit)

Let’s bring this whole thing home and talk about why blogging still matters in 2024.

It matters because:

• It establishes you as the go-to expert in your space
• It builds real trust with your audience
• It’s your 24/7 marketing machine
• It’s your direct line to understanding what your people actually need
• It’s how you build your world on your terms

But more than that, blogging matters because it’s your chance to build something real. Something that’s actually yours. Not just another social media account that could disappear tomorrow. Not just another platform where you’re fighting with algorithms.

Look at what we did with Obsidian Tavern. First thing we did? Started a blog. Not because some guru told us to, but because it just makes fucking sense. It’s how we build our world, how we connect with our people, how we let our light shine.

And here’s the thing about building your own world – it’s not just about you. It’s about creating a space where:

• Your expertise can thrive
• Your audience can find answers
• Your ideas can spread
• Your business can grow
• Your impact can multiply

In a world where everyone’s trying to build on rented land, your blog is your homestead. Your foundation. Your beacon for the people who need what only you can offer.

Is it always easy? Fuck no.

Is it worth it? Every damn day.

Because at the end of the day, blogging isn’t just about writing posts or getting traffic. It’s about building something that matters. Something that lasts. Something that helps people while building your business.

That’s the Odd Way. That’s how we build worlds. That’s how we let our light shine.

Now it’s your turn. Are you ready to build something real?